Michael drew our attention to some classic misunderstandings churches have about strategy:
- Strategy is not Aspiration —
e.g. "serve 1000 families" — but how?
- Strategy is not Action —
"build new building," — an action that might be part of a strategy, but not a strategy that says why and how?
- Strategy is not a Vision or mission statement —
"serve our community" — just good intentions/ waffle
- Multiple, Conflicting, or unclear Goals
- Services driven by donors or staff passions and preferences, not value or effectiveness
- No attempt to measure performance
- Little attention to costs, so that value becomes unmeasurable
- Inability to make tradeoffs; trying to be all things to all people, or do it all ourselves
- Inability to sunset a program, leading to program proliferation — why can't we give dead programs a decent Christian funeral?