This is Neil Boorman.
His Other Bag is a Louis Vuitton.
For the past year he has been attempting to live a Brand-Free life in Modern Britain.
He says he realised he was suffering from "Compulsive Branding Disorder" when he noticed he was buying stuff like a drug, primarily to make him feel good, not because he needed it or even particularly wanted it for itself.
So he gave up buying branded goods for a year. It wasn't easy, and now he's written a book all about the experience. There's also a Website.
- Is he mad, or are all the rest of us? Why/Why not?
- What about Christian Worship and other "brands"? Is the Church becoming infected with consumerism, and do we all need a serious dose of "No Logo" medicine for the sake of our souls?
At this year's Greenbelt, John Smith sounded a warning call to us all to think this through — Pop McWorship or the Real Thing? — a good but searching listen in the car, I've found.
- PS — rescued from the comments below the fold — there's a really interesting discussion of logo/no logo issues in emerging church from P3T3RK3Y5 on Church marketing Lab (Beta).